The Brand Is King: The Intense Power of Your Company’s Name and Logo
People always wonder how important the name and logo is to the company and its success in both the market and with investors. In short, it is very important. If done right with the market it can mean the difference in millions of dollars in sales. With investors, it shows that senior management is sophisticated and it enhances investor confidence in your direction. This is because it shows that the company is not just an idea, but has a solid and strong brand presence and identity. Bottom line, the name of the company is crucial and significant and should be locked down ASAP. Great names are easy to remember, remarkable, easy to spell, memorable. Most importantly, it should have the potential of becoming a verb like the cleaner “Shout” or “Google”.
The logo is equally important because done right it can give you a perception of being bigger and more successful than you are. Think classic design when you are considering a logo. One of the best logo designers of all time, Paul Rand, who designed the CBS logo and the FedEx logo studied art all the way back to the caveman period to find aspects of art that transcended time and represented beauty through the ages. By applying what Rand discovered it allows your logo to stay in vogue because classical beauty never goes out of style.
Questions to ask yourself when deciding on a name and a logo:
- Are the name and logo remarkable?
- Does the logo say a “billion dollar” company?
- Does the name have the potential of being a verb?
- Does the logo capture classical beauty that will still be attractive 20 years from now.
Funded Plans works with three of the leading experts in the world in both logo design and name creation. Ask your FundedPlans expert to learn more about how these experts can make a meaningful, afforable and powerful customized difference for you and your business.
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